Squid Game Season 3 has shattered global streaming records, becoming Netflix’s biggest 72-hour launch ever.
The third and final season of Squid Game was released on Netflix on 27 June 2025, and in just three days, it shot to the top of the platform’s global Top 10, earning a phenomenal 60.1 million views and being watched for 368.4 million hours.
These numbers meant that the show earned the biggest-ever 72-hour launch in Netflix history, surpassing any English- and non-English-language title released to date.
Season 3 also climbed to #1 in 93 countries, including South Korea, the USA, India, Brazil, and France. That sweep across continents placed the series in Netflix’s all‑time Top 10 list after just one week on air, a record for any final season, and none has reached this height as quickly.
In that time, Seasons 1 and 2 re‑entered the charts, affording the rare and interesting distinction of one franchise holding three positions in the global ranking.
When millions of viewers rushed to tune into the new episodes, many were ready to find closure after Seong Gi-hun’s long fight to reveal the deadly games.
Creator Hwang Dong-hyuk gives fans that closure and more right from the first chapter as Gi-hun not only returns to the arena but encounters and is later taken in a violent game of “Hide-and-Seek,” makes his way across a glass-panel “Jump Rope” bridge hanging over a mine, and eventually comes face-to-face with the Front Man while completing the squid board game as a version that is several stories high.
The six episodes were completed with a mind-blowing ending that will have audiences arguing for months.
Critics have given mixed reviews, from excitement to debate. The season currently has an 81 percent favorable score based on 43 critics on Rotten Tomatoes and 66 /100 from Metacritic, indicating “generally favorable” reviews.
Many commentators were impressed by its six-episode season and the more focused examination of the moral dilemma facing Gi-hun, while a couple griped that the shock factor had worn off.
Disagreement aside, this situation has not diminished the series’ popularity since analytics company TrendPulse recorded over five million social media mentions in the first 48 hours, and the #SquidGameFinale trended in 45 different markets.
Netflix’s competition series, Squid Game: The Challenge, has been fast-tracked for a second season, likely buoyed by the drama’s astounding audience numbers. For Hwang Dong-hyuk, Season 3 will be the finale of the main saga, and the world can keep going.
The coda of the finale teases a recruitment scene in Los Angeles, and hush-hush has the ongoing talks about a spin-off, including possibly with an English-language director. However things go, Squid Game is now entrenched in pop-culture history.
From a surprise hit in 2021 to a global juggernaut closing a trilogy in 2025, the series shows bold narratives, universal themes, and that a little childhood nostalgia is still possible to bring people together across every border. And with paying records being beaten yet again, the finale game is already a win.
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